Your review sites now include four features that the big review platforms (Tripadvisor, Trustpilot, G2, Booking.com) use to build trust and attract search traffic. Most of them work automatically — you only need to switch something on if you want rating criteria.
1. Rating breakdown above the reviews
Every offer page with visitor ratings now shows a summary above the reviews: the average visitor rating and a bar for each number of stars (5 to 1). Visitors can click a bar to read only the reviews with that rating. This replaces the old “All reviews” drop-down. Nothing to set up.
2. Rating criteria (scores per aspect)
You can let visitors rate an offer on several criteria, such as Value for money, Quality, Customer service or Ease of use. Each criterion gets 1 to 5 stars.
- The scores appear below each review.
- The average per criterion is shown next to the rating breakdown on the offer page.
- If a visitor fills in the criteria but no overall rating, the overall rating is calculated from the criteria.
- Visitors can change their criteria scores via the edit link in their confirmation e-mail.
How to set it up: go to My Sites → edit a site → tab Review Settings → section Review Criteria. Click Add suggested criteria to add four common criteria in your site's language in one go, or add your own. You can rename or delete criteria at any time (deleting a criterion also deletes its scores).
3. Ranking pages (“Best … of 2026”)
Your site gets automatic ranking pages: an overview at /best/ (in your site's language, for example /beste/ on a Dutch site) and one page per category, for example Best Dating Sites of 2026. They target the “best …” searches that people make right before they choose.
- Ranking score: each offer gets a score from 0 to 5 that combines your editorial rating (if you use one) with the visitor ratings. Offers with only a few reviews are pulled towards the average, so one or two enthusiastic reviews cannot push an offer to the top. Your editorial rating counts as five reviews.
- Who is included: active offers with an editorial rating, or with at least 3 visitor ratings. A category gets its own ranking page once it has at least 3 such offers.
- The rankings are recalculated live; the page explains the method to visitors (“How we rank”).
- Offer pages show their position, for example #2 in Best Dating Sites of 2026, with a link to the ranking.
- The pages are added to your sitemap automatically and include structured data (ItemList) for search engines.
Tip: the ranking order is independent of your eCPC order. Your category pages keep your own order.
4. Yearly awards and badges
Every year the top 3 of each ranking receive an award: the number one is the Winner, numbers two and three are Top 3. The awards page (/awards/) lists all winners, and offer pages show the award they won.
Every winner gets an embeddable badge: a small round image with your site name, the award and the year, linking back to the offer page on your site. On the awards page, click Add this badge to your website below a winner to copy the code. Send it to the companies you review — when they put it on their website, you get a valuable backlink and extra visitors.
- The awards of the current year are updated every night until 31 December; after that they are frozen and stay available under
/awards/2026/. - A badge always keeps working: if an offer is no longer in the top 3, its badge shows its rating instead of the award.
Switching rankings and awards off
Rankings and awards are on by default for review sites (not for content sites). You can switch them off per site under Review Settings → Rankings & Awards, or for several sites at once with Copy settings to your other review sites.
Better search results
Offer pages now also send richer structured data to Google: the offer's website and logo, the overall rating and the most recent reviews, plus breadcrumbs. Review pages got breadcrumbs as well. Nothing to set up.