Every search a visitor does on your review site is stored. The most useful part: the searches that returned nothing. Those are the review sites, brands and topics your visitors are looking for but cannot find on your site, so they are the gaps in your content.
Find your content gaps
- In the CMS go to Content → Search Queries.
- Pick a review site (or leave it on All Review Sites) and a period (last 7, 30, 90 or 365 days).
- Switch the filter from All Searches to No Results Only (content gaps).
You now see only the searches where the visitor got zero results. A term that many different visitors search for is a strong hint: add that review site as an offer, write an article about it, or create a category for it.
What the columns mean
- Searches: how often the term was searched in the chosen period.
- Visitors: how many different visitors searched for it. The list is sorted on this column, so one visitor (or a bot) who repeats the same search hundreds of times counts only once and does not push the real questions down.
- Results: how many results the visitor got (review sites + articles + categories). A red 0 means nothing was found. A dash means the number is unknown (searches older than a year).
Click a term to open the search on your own site and see what visitors see; the Google icon shows what people find for it elsewhere.
Smarter search on your review site
The search box on your review sites has also become smarter. It now finds review sites even when visitors type the name differently (for example bullchat.nl or one night friend for BullChat and OneNightFriend), it searches the website address of each review site, and it finds articles where the search term appears in the text, not just in the title. When a search finds nothing, visitors no longer see an empty page but a clear message and a few popular review sites or articles instead.
Bots and crawlers
Search engines and other bots also open your search page. Searches by known bots and crawlers, and automated junk searches from security scanners (such as 1', 2027 or code snippets), are hidden by default, so the list shows what real visitors look for. Tick Include bots & crawlers to see them as well.
Note: the number of results is recorded from 12 November 2026 onwards. Searches from the year before were recalculated against your current content, so a term you have added content for since then already shows its results.